Section

Performing is an art. Curtains up. It’s just you, the stage and the spotlight. The audience at the edge of their seats. Holding their breaths. Mesmerised. 

Confident, focused, in the flow.

You’ve got this. Fully immersed in the beautiful thrill that only those who perform to live audiences know. Carefree. Everything backstage organised, in place, an extension of your body. An extension of your art. Every step is perfection. Eyes up. Roaring applause.

You're part of the DivaSquad.

What we do

Offering a complete range of luxury portable wardrobes, makeup cases, bags and accessories, DivaSquad doesn’t just organise a performers backstage existence, but ensures it’s done in style. Express your unique personality through our wide range of gorgeous, show stopping designs.

The DivaSquad

DivaSquad is so much more than a range of stylish wardrobes
and performance accessories. We’re a community. A family.  A Squad. A thriving group of passionate performers coming together through DivaSquad products to inspire, support and celebrate each other's unique individuality.

We’re all in this together, and we’re here for you Diva.

What We Stand For

Kindness

Towards others, towards yourself, towards those who support you,
and those who don’t.

Inclusivity

You’re welcome in the DivaSquad, no matter what
your identity, sexuality, gender, race or
nationality may be.

Individuality

We support your ability to express yourself,
celebrating your uniqueness without apology.

Impact

Both on-stage, and backstage, while having a positive
influence on those around us.

Style

Expressing ourselves like the Divas we are.
Through our makeup, costumes, bags,
and wardrobes.

The DivaSquad Story

Chaos spread in every direction. Washing baskets and dance duffel bags overflowing with wrinkled costumes, makeup, stockings, shoes, hairspray, pins, eyelashes and snacks. Performers kneeling on grimy floors, hunched over, digging deep, rummaging, searching for that missing lipstick. Dance mums pulling their hair out in frustration and dancers overwhelmed in the search of that lost shoe with only seconds before curtains up.

With so much mess and stress backstage,
it’s any wonder how performers manage to excel onstage. 

Simone Raad DivaSquad

It’s this state of chaos that inspired DanceMum Simone, to create DivaSquad.

Simone decided to completely do away with unstylish washing baskets and impractical duffel bags, and design Australia's first DivaDolly collection of portable wardrobes for performers. By organising their backstage existence, she hoped that it would ease a performer's stress allowing them to reclaim their focus on the spotlight.

Moreover, she wanted to create a range of bold, luxurious designs that allowed full expression of the unique Diva in each of us. Designs performers would be proud to take with them.

Now, nearly 2 years on, DivaSquad is so much more than stylish performance wardrobes, and those in the DivaSquad are more than just dancers.

Our tribe currently includes a rich tapestry of performers from burlesque dancers, makeup artists, theatre performers, singers, cheerleaders, pageanteers, drag queens, theatre performers and more.

As the DivaSquad grows, so does our mission. Our bold objective is to provide everything a performer could need to allow the freedom to excel onstage. The current range includes dance suitcases, luxury garment duffle bags, fully equipped portable makeup cases on wheels, hair and makeup accessories, and many more innovative products in the creative pipeline.

And for those of you with an eye for style and individual expression, Simone, our QueenDiva, crafts every design and each collection is timeless, yet unique to the last.

There’s so much more to come.So watch this space.

Now, nearly 2 years on, DivaSquad is so much more than stylish performance wardrobes, and those in the DivaSquad are more than just dancers.

Our tribe currently includes a rich tapestry of performers from burlesque dancers, makeup artists, theatre performers, singers, cheerleaders, pageanteers, drag queens, theatre performers and more.

As the DivaSquad grows, so does our mission. Our bold objective is to provide everything a performer could need to allow the freedom to excel onstage. The current range includes dance suitcases, luxury garment duffle bags, fully equipped portable makeup cases on wheels, hair and makeup accessories, and many more innovative products in the creative pipeline.

And for those of you with an eye for style and individual expression, Simone, our QueenDiva, crafts every design and each collection is timeless, yet unique to the last.There’s so much more to come.

So watch this space.

Let's Have Some Fun Divas

DivaSquad Ambassadors

Each year, we collaborate with a select number of inspirational performers around Australia and New Zealand who share the DivaSquad ethos. Visit our Ambassador page to learn more and meet our 2021 ambassadors. 

Want To Join The DivaSquad?

Follow us on Facebook and Instagram and share your positivity, inspiration and performance pictures. Don’t forget to use the hashtag #mydivasquad and if we love something you share, we might just share it with the entire community!

We hope you’ll come join us.

DivaSquad Sponsorship

Proudly Supporting Performers Throughout Australia & New Zealand

Become a DivaSquad VIP!

Join our mailing list for exclusive offers, free gifts, and find out about new products before anyone else!